Established in 1982, Haywood-based Phoenix Brewery recognised as one of the first modern micro breweries creating award-winning ales such as Wobbly Bob, Arizona and Spotland Gold.

Brewery Director, Steve Parker felt the brand needed to transform with a new look that honours the past and embraces the future.

The new logo pays homage to the original ‘Phoenix from the ashes’ illustration, by creating a simple icon with clever use of negative space.

The new brand has proven to be a real success by raising the profile of the brewery and increasing regional and national sales.